Meta (Facebook), revealed a few days ago the intention to make its metaverse a place where content creators can also earn money. At the moment, with the sale of NFTs and other assets through Horizon Worlds. The company, however, plans to keep almost 50% of the revenue from purchases made within its virtual world, a spokesperson has revealed to CNBC.
Mark Zuckerberg's company, specifically, will request a 47.5% commission for each purchase made within the Horizon Worlds metatarsus. Included in that percentage is what Meta calls a "hardware platform fee." This represents 30% and will be applied for sales made in the Meta Quest Store. The remaining 17.5% represents the commission that Horizon Worlds will take for each NFT or asset sold.
That 47.5% commission for purchases made in the metaverse is much more than what Apple and Google currently ask developers for the sale of applications and services within each app. Both companies, in fact, ask for a 30% commission on those platforms that exceed an annual turnover of one million dollars. This is reduced to 15% on newer apps or those that do not reach the million dollar barrier in revenue.
Curiously, Mark Zuckerberg has positioned himself against the high commissions that Apple and Google ask for their respective application stores. In fact, the CEO of Meta went so far as to ensure that the metaverse would offer a kind of escape route from Apple and Google fees so that creators can "earn more money."
"As we build for the metaverse, we're focused on unlocking opportunities for creators to earn money from their work. The 30% fees Apple takes on transactions make it harder to do that, so we're updating our subscriptions product so now creators can earn more.
Mark Zuckerberg in a post on his official Facebook profile.
Apple and Google lower their commissions while Meta plans to apply a higher one for its metaverse
In parallel to the high commission of Zuckerberg's metaverse, Apple has begun to allow some "reading" apps (those that offer content such as series, movies, books, magazines or music through a previous purchase or a monthly subscription), to skip that 30% commission they ask for on every purchase. To do this, developers can include a link within their app to redirect users to an alternative registration and payment page to the App Store system.
On the other hand, Google also announced a reduction in the commission it requests for each purchase. The company, specifically, will only keep 15% of the income from most of the applications available on its platform. At least for the first year.
