There are many different methods for using Google Trends data. You can use it to gain insight into the popularity of a search term, the extent to which your target audience uses Google to find information on your product or service, the impact of news events on your website’s or your brand’s popularity, and more. You can use this data to make strategic decisions in a variety of industries.
Below, you will find a brief introduction to Google Trends data and how it can be used to your advantage. This will be followed by an outline of the three data options available to users and an overview of how they may be used to benefit businesses.
3 Types Of Data In Google Trends REST API
There are three types of data in Google Trends: Search Interest: This data refers to Search Interest across a variety of topics and categories. It can be obtained using the “Search interest” option in Google Trends. It is made up of volume and position (or rank) data for searches on specific topics and terms. We call this search terms, topics, or categories. Search terms: This indicates the specific keyword or phrase that led a user to your website or business’s page on search engines like Google, Bing, Yahoo and others. Rank: This refers to the position of your website on Google search engine results pages (SERPs). The higher the rank, the more visible your website appears on SERPs when users perform keyword searches by you.The higher their rank in the SERP, the more likely consumers are to click on your website’s listing and ultimately become customers (or leads). Interest over time: This refers to how frequently consumers are searching a particular topic or keyword over time, such as over the past 12 weeks or month. We also allow users to view search interest over time by week, month, quarter, or year ranges.How To Get Data From The Google Trends Website?
Any user can enter any word or phrase into that bar and see the search volume for that term over time as well as related queries that users tend to make alongside that term using Google’s autocomplete feature. There are only two required fields for this purpose: A search term: The term for which you wish to obtain data from the search engine (for example: “Internet marketing”).To get more accurate results, we recommend narrowing down your search using filters (see below). The country option: By default
Scrape results from the Google Trends Page. Retrieve information about what is trending in Google Search and also, interest over time and regions.
To make use of it, you must first:
1- Go to Google Trends API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
