Choosing a name for your business is a crucial decision. A name should be distinctive but also convey the nature of your enterprise. Because brand names have such a lasting impact on consumers, it’s important to choose wisely.
A catchy and memorable name is crucial because it will stick in your customers’ minds and draw them back to you. According to research by the University of Texas, word association is the primary method by which consumers identify brands, beating out visual recognition and auditory recall. A name that is distinctive and evokes the right feelings will help your business stand out from the competition.
Here are some important guidelines to keep in mind when choosing a name for your business or startup:
Avoid alliteration or rhyming as much as you can. This can make it difficult to develop a tagline or brand identity that is unique and memorable.While having two words with similar sounds may not seem like a serious issue, it can cause problems in the future. For example, Apple was forced to rename its Power Mac G4 cube desktop computer in 2001 because the product’s name was deemed too similar to a competitor’s product by the U.S. Patent and Trademark Office.
Don’t include any personal references. While some business owners include their initials in their company name, this can lead to confusion among customers if your business expands and employs additional staff members whose initials are also the same.If possible, avoid using any initials at all since this can make it difficult for customers to remember your company name. Instead, try coming up with a catchy and memorable word play on your industry or business niche (e.g., Wreck-It Ralph McQuarrie: Innovative Design for Breakthrough Products).A good rule of thumb is to avoid using personal pronouns such as “I” or “we” in your company’s name, as this can make you look unprofessional and make it difficult for customers to identify who you are or how they can access your goods or services.While this might sound like a good idea at first since it will make your brand more personable, it is a bad idea in practice since brand personality matters more now than ever before.
Make sure that your brand names are relevant today, tomorrow and ten years from now. As Seth Godin writes in his book The Big Red Fez, “you must design not just for today but for ten years from now…
This API will give you an extensive list of alternatives for your business names. Let the API help you to choose a name.
To make use of it, you must first:
1- Go to Business Name Generator API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.
