Today, because of the massive amount of information available on the Internet, finding really relevant keywords is crucial for any online business. This is because keywords are what determine how easy it is for visitors to find your website in search engine results. They are also important factors in determining how well your website ranks in search engine results. As a result, choosing the right keywords makes a huge difference when it comes to your marketing strategy.
Let´s start with some definitions:
Domain authority: A score that shows how well-known your website is. The higher the score, the better your site is known. Search engine: A tool that enables users to conduct web searches on specific subjects or view websites. Keyword: A word or phrase that a user enters in a search engine to find information on the Internet. Keyword research: The process of analyzing and examining data about search engine users to determine what terms you should use when creating content for SEO, PPC, or other kinds of marketing initiatives. Keyword analysis: The practice of examining data from keyword searches and surveys in order to study search engine user behavior, preferences, and trends in order to plan and optimize traffic and conversion to a site. The majority of businesses that offer services such as SEO and PPC management use keyword research to determine which terms they should target in order to get the most advantages from the investment they make on these advertising technologies. This research involves relevance analysis and key phrase discovery, and involves the creation of a data table that lists all key phrases found in a given business sector according to their importance, volume, location, and other characteristics such as novelty or usefulness. To retrieve CPC information of a given keyword you can use Keyword Competitiv Analysis API which is an API developed by Zyla Labs. What this API does is that it retrieves CPC information for a given keyword and also gives you suggestions on alternative keywords that are related to your original one. It does all this in just a few seconds.
Keyword Competitiv Analysis API By Zyla Labs What Is This API Used For? By using this API you can quickly determine keywords with high commercial value based on their average cost per click (CPC). This API can be used by marketing departments to prioritize their budgets by considering not only search volume but also the competition level for each keyword. And by using it you will be able to understand user behavior and what makes them click on certain advertisements. It also provides insights into how competitors are using
If you are looking for an API that will retrieve CPC information of a given keyword, and also gives you suggested alternatives for that Keyword, this is your API!
To make use of it, you must first:
1- Go to Keyword Suggestion and CPC Details API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.