Learn what terms are popular and how competitive they are. Use this API to find out the competition and requirements for your site’s product or service. Learn how to pick a good domain name for a search engine. And more! Continue reading this article and learn about different aspects, benefits and common uses for these APIs.
Let’s start with some basics on APIs
Application Programming Interface (API) is a set of protocols and procedures that let software communicate with other software. For instance, when you generate a document in Word and save it as a PDF file, the word processor is speaking the language that enables it to open another file type and export changes.
APIs are technically advanced tools that programmers use to develop programming interfaces. This means there are ways that allow one kind of software to retrieve data and processes that are typically associated with other kinds of software. Ie., APIs can allow developers to create software interfaces like Google Trends that retrieve data from Google Search.
Now let’s talk about the importance of APIs for SEOs
SEOs need access to Google Search APIs for a lot of reasons: To gain real-time insights into search performance and user behavior across Google properties. To optimize organic search results based on user intent, search patterns, and other SEO factors. To help diagnose issues with organic search performance or implementation. To create SEO reports for stakeholders across the organization. To gain a deeper understanding of important SEO topics and strategies, as well as competitor strategies and performance. These are just some of the reasons why SEOs need to be able to access Google Search APIs. Keep in mind that there are also many other reasons why they can be useful. But before we continue talking about this topic, let’s talk about the best one available right now: Google Trends API in JSON.
Google Trends API In JSON
Scrape results from the Google Trends Page. Retrieve information about what is trending in Google Search and also, interest over time and regions.
To make use of it, you must first:
1- Go to Google Trends API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.