Google Web Search is the most popular search engine in the world, and is consistently among the top five most visited websites. Users’ search habits and expectations change as time passes. Users on Google are continually searching for their next piece of information, whether it’s on their smartphone, tablet, or laptop. As a result, Google Analytics tracks five different types of searches to better understand user preferences and how to serve them better: on-device search, mobile search, mobile app search, voice search, and browser search. Google Analytics reports on site traffic and user interactions with Google Search by default by tracking the number of sessions that originated from Google Search. Additionally, you can also track other types of Google searches using Google Search Console. The following will give you a brief explanation of each. Web Search: This refers to searches that originate from your website or blog and are automatically tracked by Google Analytics. Because they are automatically tracked by Google Analytics, these queries require no setup or implementation. Mobile Search: Mobile searches refer to searches where the device used was a smartphone or tablet. These searches originated from devices that had Google as the default search engine. Mobile App Search: These are searches that originate from an app and are tracked through an app URL; they do not require any setup from your end. Browser Search: These are searches that originate from a browser, which can be a desktop/laptop computer or otherwise. They do not refer to any particular browser or device; these are simply tracked through the search query parameter in Google Analytics. Voice Search: These are searches where users speak their queries instead of typing them into a search bar; they can originate from smartphones and tablets as well as smart speakers such as Google Home and Amazon Echo. These searches can be tracked through the search query parameter in Google Analytics through the “Other” category. Site Search: This refers to queries users make using the search box on your website. You must add code to your website in order for these queries to be tracked; this code makes it possible for Google Analytics to identify which query originated from your website’s search box. In addition to all of this information, you may want to know what terms users use when searching for your product or service; this is where a keyword tool comes into play! A keyword tool is a tool that helps you manage keywords for SEO strategies by providing data about search volume, competition, and more for
If you are looking for an API that will retrieve CPC information of a given keyword, and also gives you suggested alternatives for that Keyword, this is your API!
To make use of it, you must first:
1- Go to Keyword Suggestion and CPC Details API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.