Important savings tip for Aldi, Lidl and Co.: Why looking at the brochure is now becoming more important

Food prices go up and up. Butter, cheese, sausage and coffee could become more expensive again in the next few weeks. But consumers can still save in the supermarket. CHIP says what you currently have to consider in the brochures and how you use the savings potential.
Even before the Russian war in Ukraine, food prices in supermarkets had risen.
Production cases in view of the Corona crisis at the time, increased delivery costs, high electricity prices and the sustainability offensives of discounters and supermarkets were responsible for this.
Putin's war of aggression in Ukraine has now exacerbated the situation. Important raw materials are missing and are traded at extortionate prices on the trading centers and world markets. In addition, diesel and petrol prices have risen so much that logistics companies have to recalculate in order to be able to cover the costs at all.
At the same time, the war is creating uncertainty among consumers. Hamster purchases occasionally occur again and again. Manufacturers cannot meet the high demand quickly enough, which means that prices are rising.

Why are brochures so important in the expensive phase?

"In German retail, a fierce price war is raging, which is being carried out in silence," says an insider in an interview with CHIP Online.
Discounters would no longer just use household goods, clothing and special offers to lure customers into the branches. Rather, it is now also groceries that Aldi, Lidl and Co. give a lot of space to in the weekly brochures and advertising brochures.
Promotional brochures, prospectuses, apps and advertisements are among the most important tools for saving money in supermarkets in the current phase of price increases.
Related to the topic: Cheaper shopping in the supermarket: If you pay attention to these points, you can save money
Every second person pays attention to special offers in the supermarket
Supermarkets and discounters use popular brands and in-demand groceries to lure customers into their branches. Affected people who want to save on their weekly shopping benefit from this.
According to a current analysis by the market research institute PwC, which is available to our editorial team, every second respondent makes more targeted use of special offers.
One in four even goes without shopping if the products are too expensive.

Also read:

Shopping in the supermarket: Pay attention to these shopping traps – you can save moneyPrices at Aldi, Lidl and Co. continue to rise: That's how much a week's shopping now costs

What do consumers have to look out for in the prospectus?

In order to exploit the highest potential for savings in food, there are three important points to consider:

1. Is the basic price correct?

It is important, for example, not only to pay attention to the reduced price, but also to the basic price. This can be found in the fine print, right next to the product's asking price. From the end of May, this will only be given in kilos or liters.
This makes it easier for consumers to compare products with different pack contents. There are significant differences, especially between branded products and no-name goods.

2. When is the promotional offer valid?

Demand for these special offers is particularly high. As a result, groceries can sell out quickly. Kitchen rolls, toilet paper, pasta, butter, milk, olive oil and coffee in particular are in demand like never before.

3. Do I need a voucher?

Especially at dm, Müller, Rewe, Rossmann, Penny and Edeka, consumers can save if they redeem vouchers that you can find in the prospectus or in the advertising brochure.
Just tear out the page and take it with you when you go shopping. It is even easier with supermarket apps that can save you a lot of money in the supermarket.

On which days can I save the most in the supermarket?

If you want to save, you should also pay attention to the days of the week.
Consumers actually have the most savings potential on Mondays and weekends, because many retailers are tempting with fresh special offers at the same time.
The discounts are valid while stocks last, until the weekend or for 6 days. When leafing through the brochure, make sure that the offer is valid. You can also find the brochures here.
Aldi Süd and Aldi Nord have fresh special offers on Mondays, Wednesdays, Fridays and Saturdays.
Norma chooses Monday, Wednesday and Saturday as action days.
Lidl and Kaufland offer reduced groceries on Mondays, Thursdays and Fridays (also applies to Saturdays).
Netto Marken-Discount sells special offers on Mondays and weekends. The "Super Weekend Offers" are valid between Thursday and Saturday.
At Penny there are offers on Monday, Thursday and Friday (also valid on Saturday).
Rewe and Edeka present new discount campaigns on Mondays. In the meantime, they too are luring customers with special offers at the weekend (Friday and Saturday).
Hit sells new offers on Mondays and also "Weekend Heroes" at regular intervals on Fridays. These include groceries that are offered cheaply on Friday and Saturday.
At Real, the branches follow a similar pattern. The offers on Friday are only called "price hits at the weekend".
The Netto supermarkets in northern Germany offer discounts on Mondays, Fridays and Saturdays.

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