If you’re here, then you’re probably looking for a way to know where your site’s visitors are from. You can use this information to better understand your target audience, and make decisions based on their preferences. Also, you can use it to make your marketing strategy more effective by focusing on specific regions instead of targeting everyone.
Why is IP geolocation so important?
You can use data from visitors’ locations to better understand your target audience as well as make decisions based on their preferences. For example, if you want to target users in the United States, but your website content is only available in English, you will be excluding visitors from other countries. Also, if your marketing strategy is working well for users in Europe and Asia, it’s a good idea to focus there if you’re not already doing so.
So how can you estimate visitor location?
There are three main ways you can estimate visitor location:
How does an API for IP geolocation work?
With this API you will be able to check where your visitors are from by checking their IP. Also, you can query locations based on your stored IP’s and even by domain URLs.
You can check Know IP or Domain Location API for free here.