Making sure that the content you create is and reflects the image you want to pass of your company or brand is crucial. While originally, PR and marketing focused almost exclusively on “push” strategies, in recent years a greater importance has been placed on “pull” strategies such as SEO, Social Media, and content marketing.
SEO is Search Engine Optimization, which in simple terms means ranking higher in Google for certain search terms. Social media is a method of marketing and communication that focuses on sharing valuable information with a community of people. The most important social media networks for brands are Facebook, Twitter, LinkedIn, and Instagram.
Content marketing is a method of creating and distributing valuable and relevant content to a target audience to influence buyers to take action, whether it’s to buy a product or service, subscribe to an email list, or learn more about a company.
It is not good enough just to create content to have good PR because this must be based on good research on the internet regarding your rivals or companies with a similar focus as yours. For example: If you are selling cotton T-shirts and your competition sells only cotton t-shirts, when creating content you must have in mind what other companies sell or what problems they solve that can be linked with your products. For example: If your competitor sells cotton t-shirts with stripes, make sure you research what people usually search for with stripes and then add your products to this category with an attractive title that will make people click on it and find out about your business.
But what about the words you use? What about the words that come out of your mouth when promoting your business? Do you think that they are not important? It is not just how you promote your business but also how you write texts in general that also contribute to how you look from outside.
Today I give you an API that will solve all these problems in NodeJS called Paraphrase API. This API will help you create better PR for your business by providing you new rewritten texts for the ones you need to rewrite. Do not worry about needing to rewrite any texts yourself since this API will do it for you.
This API is essential if you need to have different texts for different purposes. For example: You are creating a product description page on Amazon and also writing a sales email but the product description has to be really catchy so it can catch the attention of the customers while the
This API will help you to paraphrase any text you pass to it. Currently supporting the English Language.
To make use of it, you must first:
1- Go to Paraphrasing API and simply click on the button “Subscribe for free” to start using the API.
2- After signing up in Zyla API Hub, you’ll be given your personal API key. Using this one-of-a-kind combination of numbers and letters, you’ll be able to use, connect, and manage APIs!
3- Employ the different API endpoints depending on what you are looking for.
4- Once you meet your needed endpoint, make the API call by pressing the button “run” and see the results on your screen.